New Publishing Cycle, Content, Branding, & Website (Under Construction)
September 29, 2020 — We invite you to check out all of our new features in our all new 2020/2021 Total Local Community Resource Guides, including an expanded community information section, park and golf course maps, restaurant menus, coupons, community history, photos, recipes, and more that makes the Grand Ledge community unique. While we made the decision in 2019 to add this new content to our 2020 directories, we’ve needed to make some additional changes to accommodate the unprecedented circumstances of the pandemic.
Publishing Schedule
Coronavirus is the greatest challenge we’ve faced in our 28 year history of publishing directories. Covid-19 will continue to have an impact in the year to come and many of our small business advertisers are struggling to stay afloat. As a result, we realized that publishing the directory would need to be pushed out. The directory will now be a 2020/2021 directory and next year the directory will be published as a 2021/2022 directory as well.
New Format
To distinguish ourselves as a Community Resource Guide, and not just a telephone directory, our business directory is no longer on yellow pages. In fact, each of the sections in our directory now have color coded edges so that you can turn to exactly which section you would like to view: the community information is blue; the community directory is grey; menus are green; coupons are yellow; and the business directory is orange.
Contemporary Design
Our new logo and brand image uses a cleaner, fresher design and our tagline now includes Marketing Services as well as Community Resource Guides. Our aim is to help each community and its organizations connect with one another, promote the businesses that we serve through advertising and online marketing, as well as help visitors and new movers discover the things that make each community unique.
Online Plans
As they say hindsight is 20/20, and had we known the pandemic would be so disruptive, we would have had a contingency plan in place. Now we know that we need to be flexible and adapt to the constantly changing circumstances. We will continue to add social media to our business model and are developing a new Total Local website. Our current website is just a temporary placeholder until we’re able to bring you a website that will help to feature each community and all of our advertisers.
Thank you for your continued support during this health crisis. Most of us will continue to work from home in the coming year, but are available for in-person appointments. Please feel free to contact me at tmiller@totallocal.com or 517-441-9393 with any questions. Wishing you a happy, healthy year and we hope that you stay safe!
Best regards,
Teresa Miller
President & Publisher
Our Transition to Total Local is Complete
July 31, 2020 — Many changes have been happening over the past year at Total Local, formerly CRG Directories. All of them for the better! We recently changed ownership, updated our brand image, moved locations in Eaton Rapids, and have several new staff members. In addition, we’ve become a full-service marketing agency, merging with Agile T Marketing and adding website hosting and online marketing services — our new website is coming soon! Thing are going so well, that we are adding two new Community Resource Guides and new value-added content to all of our directories! Read More…
All of our Community Resource Guides are printed and distributed throughout each of their communities, but they are also published on ISSUU in a flip-able and searchable format. As an added benefit, each of the display ads are clickable to advertisers websites. Read more…
Online Marketing Program
New since 2018, we’re providing each community in which we publish a directory with a Total Local Community Resource page on Facebook. Community events, information, and ads from our advertisers are posted on these pages. As an advertiser, your ad will be posted on our community page three times per year and we can repost your events, sales, or other items of interest to the community on our page as well. This allows you to get more exposure several times per year on our Facebook pages. Read more…